Supporting the Future of Veterinary Care: Leading Small Door’s Growth Round
As growth investors, we look for companies that bring meaningful and lasting innovations to established subsectors within healthcare. Small Door Veterinary is doing exactly that. Through its membership-based model and thoughtful approach to both care and clinic design, Small Door is modernizing veterinary care in a way that is scalable and grounded in strong business fundamentals.
Small Door’s approach starts with empathy for both the pet and the pet parent. Their clinics are designed to minimize pet anxiety through thoughtful design and to streamline appointments with well-organized spaces. The membership model ensures accessible, transparent, and affordable care, giving pet parents same- or next-day appointments, 24/7 telemedicine access, and clear pricing. The result is an elevated, hospitality-inspired experience that puts trust, communication, and preventive care at the center of the relationship.
Equally transformative is Small Door’s commitment to its veterinarians. In an industry often plagued by burnout and high turnover, Small Door has created a culture where doctors can practice the way they were trained to—focused on quality, not quantity. With optimized staffing, modern technology, and an emphasis on collaboration, veterinarians have the time and resources to deliver gold-standard care. It’s a model that values medical excellence and the well-being of the professionals behind it, resulting in best-in-class veterinarian retention. Simply put: it’s a place where vets want to work.
Behind Small Door’s inviting design is a rigorously efficient operational model. Clinics are purpose-built for medical flow and repeatable economics, from intentional clinic layout to a staffing model that supports top-of-license care. Member-provider ramp is carefully structured, enabling predictable performance while adapting to local market nuances. As we partnered with Florent Peyre (CEO) and Kristen Lombardi (COO), their focus on operational rigor and consistency stood out. Each location looks, feels, and functions like the next, guided by a standardized playbook that ensures a reliable Small Door experience. Proven in both urban and suburban markets, Small Door’s strong unit economics and disciplined growth show this is not a boutique concept but a model built for sustainable scale.
The broader backdrop makes Small Door’s opportunity even more compelling. Pet ownership and spending continue to rise, while legacy veterinary models struggle with capacity, staffing, and outdated infrastructure. Consumers are demanding modern, transparent experiences; veterinarians are seeking supportive, mission-driven workplaces. Small Door sits at the intersection of these needs, answering a growing market demand with a model built to endure.
At its core, Small Door is about more than just better pet care. It’s about building a sustainable veterinary system that works for everyone involved: pets, pet parents, and practitioners. That’s why we’re proud to support them as they scale this proven model and bring a new era of veterinary care to more communities across the country.
To learn more about Small Door visit their website here: www.smalldoorvet.com.